Widen Your Customer Base With The Best of New Media: Social Media
Interacting with your customers through social media is a great way to strengthen your relationship with and attract new customers. These social channels like the Facebook page can help you build rapport with its users and keep them up to date.
If you want to drive traffic into your business, then using social media is the way to go.
What Is Meant By Social Media Marketing?
According to Will Kenton of Investopedia, social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
Simply put, marketing on social media platforms. This does not stray far away from traditional marketing wherein one uses other channels to advertise their products and services, such as in old media, e.g. newspapers, television, radio, etc.
How To Get Started In Your SMM Journey?
Sign up right away! Create a social media account for your business as this is the first step. This will allow you to centralize your business function away from your personal account. Also, this will refrain from committing mistakes of sending personal messages to your client and vice versa.
A social network is a key phrase here! You need to start adding potential customers to your lists. Thankfully, social platforms have a “recommended” option that displays this for you. However, do not rely solely on this and have your due diligence of researching.
From then, you need to create social media posts to gain brand awareness. Through this, users will be able to get to know more about your company and whether they may be interested in availing of products or services.
Make sure that you are only using one social media as it will divide your reach and audience. You want to focus on how to target the audience. The best in doing this is to integrate your business plan into your marketing efforts by creating social media posts that resonate with your target audience.
Brand awareness efforts generate leads as more and more people consume your content and social media posts. Do not limit your postings about your company, provide content that your customer base will find informative or you may create promotional posts on the current blog posts of your website.
For example, if you’re in the clothing industry, your audience may find it helpful what is in fashion for this season. Alternatively, people may be interested in quick car fixes if you’re in the auto industry.
Many businesses employ this social media marketing strategy as it elevates their brand awareness and at the same time creates a more diverse customer base.
Your SMM journey does not end with just creating informative content as it will quickly grow monotonous and people’s interest will dwindle. You need to anchor your posts with current events or fads. The relevance of the news may not be as evergreen, but it will definitely shake-up the routine.
Ultimately, do not forget the after-sales support. Nothing beats word-of-the-mouth marketing. This can retain your loyal customer to continue patronizing your company. Reply on the comments in your social media post and engage your customers further.
The Best Social Media Platforms
Now, this is the most popular among other social media platforms. Who is not even familiar with the like icon? But tread lightly, you may not be maximizing your impact if you are creating posts for the general public. Again, make sure to draft your content calendar around the social media profiles of your customers.
You have a limited content marketing leeway for this platform as you need to stay within the 280 character count limit. However, you can still link your blog posts here or create content that is short but packs a punch. Real time engagement is apparent for great content as some of the most hyped and viral issues arisen on Twitter.
A great way to marketing wearable and consumable products is by marketing on Instagram. You can curate your content based on your company’s aesthetic and branding. But, you also need to stay up to date on what social media marketing strategy is trending as this platform heavily relies on visual cues and eye-grabbing images.
Platforms like LinkedIn are thriving in professionals and entrepreneurs. Make sure to use a business-y tone in crafting your content as most users has a more formal approach in conducting business. Effective social media marketing will still depend on how many engagements you acquired and the networks you built.
These are just a few of the social media platforms that you implement your social media strategy in. There are hundreds, or even thousands, of social media channels out there that will help you take a look at how your brand awareness is doing on social platforms. Remember, customize your content when using different social media channels.
How To Create A Simple Social Media Marketing Strategy For Beginners?
You might know by now that using social media can effectively help your business. Social media management is quite tricky and volatile, to be honest. You may have the highest engagement with filler content or a lackluster reception on a well-researched one.
Pro tip: Successful social media great content will also depend on the experience of your social media manager. They are the one who handles the content calendars, of what goes in the content, and the analytics insights, how well your digital campaigns went. Thus, hire one whom you can trust with a proven track record or from a reputable digital marketing agency.
Social networks demand consistency in your posting. Do not let a day went by without a post as it will lower the rank of how often your social media account is shown to other users. This is one caveat of using social media, as you need to stay online oftentimes.
Long-form blog posts will help you build credibility over time and creates a space on what customers need to know about your company profile and announcements. This is a good customer service tactic as you let your customers stay in the loop.
Marketing goals great way of enveloping your thoughts and idea on how much progress you want to achieve in a certain time frame. This is, after all, a normal standard for most businesses. Be data-driven in managing your social media content as they are genuine sources of information on how what steps to take next.
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